Author archive for Jessica Heasley
Open Sourcing Drives TED’s Global Platform
Global event portfolios can be a blessing and a curse. On the plus side, they give event and conference producers the ability to reach worldwide audiences on a local level by deploying fully-branded and turnkey “events in a box.” On the downside, global marketers, despite their best efforts, still struggle to make each live experience...
Trade Show Strategies: 10 Pros Weigh In
The days of in-booth demos and glassy-eyed product presentations are quickly going the way of the fax machine. In their place are trade show programs that are heavy on pre-show promotion, in-booth technology and laser-focused lead qualification strategies. Maybe the biggest shift changing the face of the trade show landscape is the consumer-generated experience. No...
How FedEx Earned Its Gen Y Wings
When it comes to brand name recognition, it’s tough to compete with the “verbs.” Like Google, the search engine that became so synonymous with surfing the web that the Oxford English Dictionary made the company’s name a bonafide verb in 2006.
Gettin’ Your Networking Group On
Facebook, Twitter and YouTube are all quickly becoming vital contributors to b-to-b event programs. As attendee communication tools, channels for fast and cost-effective content propagation and forums for feedback and real-time troubleshooting, mainstream social media is changing the way conferences and user events get planned and managed. But for many event marketers, the strategic value...