Trade Show Strategies: 10 Pros Weigh In

B-to-B Events
Posted on April 17, 2012 by Jessica Heasley

The days of in-booth demos and glassy-eyed product presentations are quickly going the way of the fax machine. In their place are trade show programs that are heavy on pre-show promotion, in-booth technology…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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