Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement practices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
  • B-to-C Events

    Hyundai Re:Mix Lab Celebrates Cars and Collaborations

    Hyundai this fall is once again activating its Re:Mix Lab program, a series of one- to four-day events that feature customized versions of the automaker’s cars, live music, keynote speakers and an artifact retrospective called “Exhibits in Collaboration.”

  • B-to-C Events

    EA Adds More Gameplay and Stops to FIFA Tour

    Electronic Arts on Sept. 22 kicked off its fourth annual FIFA mobile tour, this year with the addition of a second gaming title, a third mobile vehicle and an extended tour schedule. The EA Soccer & Speed Tour features the newest version of its soccer game, FIFA 13, and Need for Speed Most Wanted, a driving game with social components that enable players to compete against their friends.

  • B-to-C Events

    Woolite Puts a Stylish Spin on Laundry

    Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop in New York City’s SoHo neighborhood. The WooliteWashed Boutique kicked off its 11-day run on Sept. 5 with a press event, and then opened to the public on Sept. 6 with a consumer event that coincided with Fashion’s Night Out and featured celebrity host Cat Deeley and style expert Jacqui Stafford.

  • B-to-C Events

    Inside Yale’s First TEDx event

    On a brisk winter day this February, 400 students, faculty, alumni and local community members converged on Yale University’s neo-gothic campus to experience the school’s first-ever TEDx event. Yale had been host to other TED-affiliated events, including a livestream of a TEDxWomen conference from the TEDGlobal event in Edinburgh, Scotland, and a Salon with a guest curator from TEDGlobal. But TEDxYale 2012 was the first official TEDx event on campus wholly planned and organized by two of its students, Diana Enriquez and Miles Grimshaw, both of the class of 2013.

  • B-to-C Events

    Open Sourcing Drives TED’s Global Platform

    Global event portfolios can be a blessing and a curse. On the plus side, they give event and conference producers the ability to reach worldwide audiences on a local level by deploying fully-branded and turnkey “events in a box.” On the downside, global marketers, despite their best efforts, still struggle to make each live experience consistent with the messaging that’s being shared at the year’s anchor events.