Author archive for Event Marketer
Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns
National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...
How Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl...
Experiential Marketing Report: 10 Trends for 2020
With insight from event experts, and analysis of top case studies, tap into the 10 trends shaping the year ahead…
How to Measure Event and Experiential ROI in 2020
Only six percent of marketers confidently measure event ROI, as reported by Adobe & Econsultancy…