Author archive for Event Marketer
EventTrack 2018: The World’s Largest Research on Experiential Marketing
The industry’s most used, sited, downloaded and referenced research on experiential marketing has returned…
Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns
Experiential marketers have always broken boundaries. From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were...
The Three C’s of Successful Sports Marketing
Why Connectivity, Context and Creativity are at the heart of today’s smartest sports marketing campaigns—and how to apply these principles to your sponsorships.
Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year
State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their...