Author archive for Event Marketer
Not A Dunk Tank: The Power of Immersive Experiences
Immersive experiences are the heart of our business. No, we’re not talking about dunk tanks … although, come to think of it, the old carnival favorite probably qualifies. The immersive experiences we’re talking about persuade your event guests to stop for a moment and enter a “rarified world” where anything is possible. It’s a step...
The New Rules of Using Feminism in Marketing
In the past two decades, the use of “femvertising” has risen sharply as the modern-day women’s rights movement gains huge popularity.
In Trade Show Marketing, Your Booth is Not a Booth
A great trade show exhibit is so much more than the sum of its parts. Before diving into the details, your primary goal should be conceiving an experience that tells your brand’s story.