Author archive for Event Marketer
Activation: WaMu Offers Customers Special Perks At Sponsored Venues
WaMu is the latest in a line of banking companies—including Bank of America and American Express—to offer its customers special event-related perks with the simple flash of a card.
Grassroots: Smart USA Introduces Two-seater Cars To American Drivers
The smart fortwo car (check out smartusa.com for a visual of the diminutive two-seater) is making its U.S. debut in U.S. car marketing style: by getting as many butts in seats as possible. But unlike the big auto campaigns smart is skipping the SUV-sized advertising blitz and is instead going grassroots.
Youth Marketing: Bandai Characters Hit The Road For Summer Job Tour
Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this summer in search of real-life summer jobs.
Targeting: Nike+ Launches Virtual Half-marathon To Connect With Runners
When the Nike Women's Marathon in San Francisco sold out all 20 000 of its slots for the Oct. 21 event in a matter of hours the shoe maker reached out to its Nike+ consumer base to extend the marathon’s capacity to suburban streets running paths and anywhere else runners want to get their jog...