Articles

Grassroots: Scholastic Taps Into Harry Potter Mania With Bus Tour

By

To promote the last installment in the Harry Potter book series Harry Potter and the Deathly Hallows Scholastic is sending a purple double-decker (painted like a triple-decker) bus to libraries across…

More on This Topic

Articles

Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

Articles

Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse

Articles

Proprietary Events: Southern Comfort Offers Free Two-day Festivals

Articles

Luxe Events : Lincoln Entices Consumers With Culinary Experience

Articles

Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

Articles

Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

Articles

Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

Articles

Youth Marketing: Publisher Puts Purple Porta-potty On The Road

Articles

Community Relations: Crown Royal Expands Barbershop Renovation Program

Popular

  1. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  2. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  3. Watch: Justin Tabas of Bosch in The Studio at EMS 2026
    EMS 2026

    Watch: Justin Tabas of Bosch in The Studio at EMS 2026

  4. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  5. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits

  6. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  7. The 2026 It List: Recognizing the Top 100 Event Agencies
    Slideshow

    The 2026 It List: Recognizing the Top 100 Event Agencies

  8. Five Mid-Year Trade Show Exhibit Trends to Watch
    Trade Shows

    Five Mid-Year Trade Show Exhibit Trends to Watch

  9. How Beverage Culture is Weaving its way into Trade Show Programs
    Trade Shows

    How Beverage Culture is Weaving its way into Trade Show Programs