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Multiculti Marketing: Allstate’s Relationship With NASCAR Program Evolves

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Allstate is expanding its involvement in NASCAR’s Drive for Diversity effort. This is its third year supporting the program which seeks to develop minority and female drivers and crew members.  and…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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