Event Marketer

Two weeks after Visa announced a seven-year sponsorship of FIFA through
2014 the property's incumbent payment card partner MasterCard
International is suing soccer's international governing body. The
complaint filed in the U.S. District Court for the Southern District
of New York seeks an injunction that would prevent FIFA from moving
forward in the agreement with Visa. (View full text of the release here.)

 

GlaxoSmithKline opened a pop-up shop in New York City for four days in
April to promote a new flavor of its Nicorette smoking-cessation
chewing gum.

 

The Nicorette Stop Shop now on its way to Atlanta Chicago Houston
and Phoenix offers consumers one-on-one counseling sessions with
certified smoking cessation counselors; a multimedia learning center
(videos on nicotine replacement therapy podcasts with tools and tips
a computerized health assessment tool); and a retail area where smokers

Kao Brands' John Frieda hair care line made a mark at Friday's Daytime
Emmy Awards with the Luminous Color Glaze Fan Zone outside the Kodak
Theatre.

 

The branded area was mentioned and shown during the broadcast
pre-ceremony exposure included a music performance there by Rick
Springfield to open the show. In addition Emmy winners visited the
space after they get their awards. Tickets were made available to fans
through the soaps' fan clubs.  

 

JetBlue Airways' latest event marketing initiative a live extension of
the carrier's new "Sincerely JetBlue" ad campaign gives customers a
chance to talk back to the airline about their experiences. The airline
created a booth in which consumers can record a video message about
their flight experiences and is taking the setup to high-traffic
locations like Rockefeller Center in New York City and Union Station in
Washington D.C. The live campaign (which JetBlue vp-marketing Andrea

Natural foods manufacturer Kashi last week kicked off a seven-month tour at the Earth Fair in San Diego's Balboa Park.

 

The tour will make stops at natural food retailers as well as local
fairs festivals and other consumer events in 14 cities. Consumers
stopping by the Day of Change tour can check out tents themed around
living a healthy lifestyle including yoga cooking and sampling. One
exhibit features a large cooking demonstration island as part of a
working kitchen. The tour highlights an array of Kashi products