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Legal Action: MasterCard Seeks Injunction Against FIFA

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Two weeks after Visa announced a seven-year sponsorship of FIFA through 2014 the property’s incumbent payment card partner MasterCard International is suing soccer’s international governing…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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