Event Marketer

To support launches in 12 new markets with a twist that reflects its
“health spa in a can” positioning Airforce Nutrisoda is holding press
events at a high-end premium spa in each city.

 

The first event was held in Chicago at The B Spot Chicago a salon that
specializes in eyebrows and lashes. For two hours approximately 110
journalists sipped on complimentary Nutrisoda and Nutrisoda cocktails
like the Face Lift (sparkling wine and Radiant Nutrisoda garnished with

Is it possible for ceos to show a little too much love for the events
they sponsor? Apparently the answer is yes and the top boss of Exelon
found out the hard way.

 

Exelon is sponsoring the seven-month run at Chicago ’s Field Museum of
“Tutankhamun and the Golden Age of the Pharaohs ” the blockbuster
touring exhibit. At the opening ceremony an Exelon exec was given a
chance to address the audience. He mentioned that ceo John Rowe was
such a big fan of Egyptian antiquities that he keeps a 2 600-year-old

Unilever’s all laundry detergent ended a two-week single-market
mobile campaign aimed at driving home a key product attribute. The
exteriors of the two “small & mighty Clothes Buses” were covered
with 32 loads of shirts pants pjs and socks. The message: One
container of all can tackle an awful lot of laundry.

Procter & Gamble’s Gillette Venus women’s razor brand used a press
event at New York City ’s Radio City Music Hall to announce that Mariah
Carey would front the brand’s fourth annual Legs of a Goddess contest.

 

The brand picked the venue because “ Radio City Music Hall ’s natural
association with legs via the famous Rockettes links nicely to the
Venus brand ” Kara Salzillo Gillette’s global external relations
manager told Buzz.

 

Aside from the songstress herself the event’s most prominent

Dunkin’ Donuts is promoting its new tropical flavor smoothies with
beach parties—at non-beach locations—in Boston Chicago and Jackson
NJ . The events feature limbo and hula hoop contests; winners can
score DD gift cards and branded beach towels and beach balls. Brand
ambassadors in tropical attire are handing out samples from a branded
truck. The drinks are currently available at DD locations in the
Northeast but they roll out nationwide next month.

 

“The tropical atmosphere coincides perfectly with the start of summer