Zone Labs an Internet security software manufacturer just “strategically lost” 5000 wallets on the streets of San Francisco to raise awareness of online identity theft and promote its product as a solution.
Wallets contained collateral directing consumers to report their find at a custom web site; everyone who did was entered in a drawing for 500 gallons of gas. The connection between gasoline and Internet security? The web site told visitors: “Identity theft is skyrocketing—just like gas prices.”
The first 100 people who logged on received a $50 gas card or a copy of ZoneAlarm Internet Security Suite and everyone who reported a missing wallet got a discount of at least $20 off the software. Agency: Grand Central Marketing New York City.
Photo Credit: unsplash.com/@charlesdeluvio