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Street Marketing: Zone Labs Uses Wallet Drop To Tout Security

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Zone Labs an Internet security software manufacturer just “strategically lost” 5000 wallets on the streets of San Francisco to raise awareness of online identity theft and promote its product as…

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Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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