Mobile Marketing: All Spins Through Manhattan - Event Marketer

Mobile Marketing: All Spins Through Manhattan

Unilever’s all laundry detergent ended a two-week single-market mobile campaign aimed at driving home a key product attribute. The exteriors of the two “small & mighty Clothes Buses” were covered with 32 loads of shirts pants pjs and socks. The message: One container of all can tackle an awful lot of laundry.

The 40-foot buses stopped at high-traffic locations like Penn Station South Street Seaport and Chelsea Piers. The campaign also offered the chance to win a new wardrobe. When they spotted the bus consumers could text message or email the vehicle’s location to all for a chance to win a $5 000 shopping spree or one of a dozen $200 gift cards. In addition street teams gave out $2 product coupons at each stop. Agency: FreeCar Media Los Angeles.


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