JetBlue Airways’ latest event marketing initiative a live extension of the carrier’s new “Sincerely JetBlue” ad campaign gives customers a chance to talk back to the airline about their experiences. The airline created a booth in which consumers can record a video message about their flight experiences and is taking the setup to high-traffic locations like Rockefeller Center in New York City and Union Station in Washington D.C. The live campaign (which JetBlue vp-marketing Andrea Spiegel hinted at in the February issue of EM) launched last week in New York City and will run through nine additional markets through September.
“It’s great internal training and a way for us to learn what the customer experience is like and to see if we need to change anything at JetBlue to create a better experience” Tracy Sanford JetBlue’s director-advertising and promotions told Buzz. “And it’s a way to let the customer be heard.”
One consumer at a time steps inside the soundproof 16-feet-by-8-feet booth to record a video “letter” to JetBlue. A virtual flight attendant directs the recording process instructing the guest to start with “Dear JetBlue” and sign off by saying their name and hometown. JetBlue street teams roam nearby handing out promotional cards to drive visitors to the project. Agency: Mr. Youth New York City.
Photo Credit: unsplash.com/@jairph