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Integrated Campaigns: JetBlue Lets Consumers Speak

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JetBlue Airways’ latest event marketing initiative a live extension of the carrier’s new “Sincerely JetBlue” ad campaign gives customers a chance to talk back to the airline about…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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