Author archive for Event Marketer
Hybrid Events: Nissan Layers Concerts On Top Of Ride-and-drives
Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007 vehicles and check out performances by national and local musicians including country star Jessica Andrews and pop singer Jody Raffoul. “This is part of a growing effort within Nissan to leverage the power of music to connect with consumers ” Kevin...
Event Tours: Red Bull Presents Action Sports Photos With Gallery-style Exhibit
Red Bull last week kicked off a gallery tour displaying pictures from its first-ever action sports photography competition. The tour features 50 photographs from finalists in the Red Bull Illume Image Quest competition in an art gallery-style environment. The photographs are displayed on eight-foot glass and metal cubes illuminated from below. “The exhibit is designed to...
Activation: The Home Depot Leverages NFL Via Community Efforts
In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program. Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that...
Thinking Like a Guerrilla
Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate...