Event Marketer

THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS

Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007 with launch events in 74 cities from January through March.

The events are divided into two tours a Ready for a New Day campaign geared toward larger businesses and Microsoft Across America aimed at small- and medium-sized companies.
 

Nissan’s Infiniti brand has partnered with Wired to offer free rides to shoppers in the magazine’s pop-up store in New York City. Every weekend through the end of the year anyone who makes a purchase at the store gets a free ride to their next destination in Infiniti’s new Bluetooth-enabled G35 sedan.
 
“Having the G35 sedan surrounded by an array of great technology brands and products is a great opportunity to reinforce [the brand’s high-tech capabilities] ” Kevin Thompson Nissan’s senior manager-promotions told Buzz.
 

Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping gifts to recipients in Mexico.
 

In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront.
 
Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and are stocked with Charmin Ultra. Staff service the stalls after each use to ensure cleanliness. The space also features baby changing stations stroller parking seating areas and aromatherapy.