Summer Events: Dunkin’ Donuts Brings The Beach To Three Cities - Event Marketer

Summer Events: Dunkin’ Donuts Brings The Beach To Three Cities

Dunkin’ Donuts is promoting its new tropical flavor smoothies with beach parties—at non-beach locations—in Boston Chicago and Jackson NJ. The events feature limbo and hula hoop contests; winners can score DD gift cards and branded beach towels and beach balls. Brand ambassadors in tropical attire are handing out samples from a branded truck. The drinks are currently available at DD locations in the Northeast but they roll out nationwide next month.

“The tropical atmosphere coincides perfectly with the start of summer and the launch of the refreshing new line ” Sara Rosenfield senior marketing coordinator for the brand told Buzz.

The brand also commissioned street artist Kurt Wenner to create a large chalk drawing of a smoothie at each location. The first event took place at Boston ’s Prudential Center . Next up: Six Flags Great Adventure and Wild Safari in Jackson NJ from June 13 to 17 and
Chicago’s Shedd Aquarium June 27 to July 1. Agency: On the Mark Promotions Boston.


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