Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal - Event Marketer

Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal

Procter & Gamble’s Gillette Venus women’s razor brand used a press event at New York City’s Radio City Music Hall to announce that Mariah Carey would front the brand’s fourth annual Legs of a Goddess contest.

The brand picked the venue because “ Radio City Music Hall ’s natural association with legs via the famous Rockettes links nicely to the Venus brand ” Kara Salzillo Gillette’s global external relations manager told Buzz.

Aside from the songstress herself the event’s most prominent attraction was a 16-foot statue of Carey’s legs and Gillette presented Carey with a miniature likeness of the statue. The Legs of a Goddess contest events will take place at five of Carey’s concert venues in August. Agency: Pierce Promotions & Event Management Portland ME.

 

Photo Credit: unsplash.com/@davidhofmann

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