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Press Events: Gillette Gets Leggy To Introduce Mariah Carey Deal

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Procter & Gamble’s Gillette Venus women’s razor brand used a press event at New York City’s Radio City Music Hall to announce that Mariah Carey would front the brand’s fourth annual Legs…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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