Deals: Target To Light Up Broadway Under The Stars - Event Marketer

Deals: Target To Light Up Broadway Under The Stars

Target signed as presenting sponsor of Broadway Under the Stars a free outdoor concert scheduled for June 26 on the Great Lawn in Central Park. The concert will feature Broadway actors (names are still tab but last year’s performance included Christina Applegate of the musical “Sweet Charity”) backed by a full orchestra. This event moves to Central Park from Bryant Park where it was held last year.

John Remington Target’s vp-marketing told Buzz the brand will activate at the event by illuminating the park’s trees in red white and blue and handing out red flashlights to audience members.

“It is events like these that have the power to bring people together and positively impact the community” Remington said in an earlier statement. The event is being produced by NYC & Company and The League of American Theatres and Producers.


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