Author archive for Event Marketer
Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal
General Motors was pleased enough with Cadillac’s year-old sponsorship of the Phipps Plaza shopping mall in Atlanta that it renewed that deal and added a new one—this time aligning Cadillac Hummer and Saab with the Town Center at Boca Raton.
Mobile Tours: Time Inc. Magazines Let Advertisers Connect At Family Events
Time4Media the lifestyle magazine subsidiary of Time Inc. is sending Field & Stream and Outdoor Life magazines to five fairs and festivals. Ten of the magazines’ advertisers each get space within a 40-by-60-foot area to connect with attendees. Travelodge Hotels for example has a casting pool where consumers can try to catch small magnetic pillows...
Mobile Marketing: Jimmy Dean Takes Breakfast On The Road
Sara Lee’s Jimmy Dean brand is hitting the road with the Happy Breakfast tour—a six-month initiative hitting fairs festivals and retailers in 20 markets.
Community Relations: Crown Royal Expands Barbershop Renovation Program
Crown Royal is expanding a program it instituted last year to renovate and refurbish barbershops in black communities across the country. The company has refurbished 11 barbershops since the effort kicked off in early 2005; it plans to work on 12 more through June ’07. The company expanded the program based on feedback from consumers...