Author archive for Event Marketer

January 28, 2010

Restaurant Chain Chefs Cook At Farmers Markets

To spread awareness of its Just Picked Just Caught Just Joe promo in August chain restaurant Not Your Average Joe took its chefs to local farmers markets to demonstrate their skills on cooking from scratch.  

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January 28, 2010

Hyundai Shows Off New Luxury Sedan

On Aug. 8 Hyundai stopped by New York’s Financial District to offer consumers a first-hand look at the automaker’s first luxury performance sedan the Genesis. Visitors could hop in the passenger seat and take a spin with a professional driver on a special course located just off of Wall Street. (At larger events consumers take...

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January 28, 2010

Chili’s Goes Tailgating In the Fall

Chili’s is looking to connect with college football fans via a tailgate tour that will visit 18 major college football games this fall between Oct. 11-Nov. 15 including LSU at Florida Oklahoma vs. Texas and Penn State at Wisconsin. At each game Chili’s will have teams of six-10 people looking for fans tailgating with Chili’s...

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January 28, 2010

History-NASCAR Partnership Promotes ‘Ice Road Truckers’

Event Tours: History-NASCAR Partnership Promotes ‘Ice Road Truckers’To drive tune-in to this season’s June 8 premiere of “Ice Road Truckers ” cable net History teamed up with NASCAR in a partnership that brought an Ice Road Trucker-themed experience to four track events this season. History also created a series of mini-documentaries that will air during...

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January 28, 2010

Chrysler Partners With Six Flags

Chrysler is partnering with theme park company Six Flags in an effort to give consumers one-on-one experiences with its Chrysler Jeep and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flag theme parks this summer and will add more parks in 2009. Additionally Chrysler Jeep and Dodge vehicles will become the “official...

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