Event Marketer

Hundreds of shops, agencies and brands from around the world submitted their best work across a dozen categories last fall, but only the 36 programs you’re about to see earned top honors.

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] What the Daytona 500 is for auto racing, the International Consumer Electronics Show is for event marketing. CES has become an unofficial annual kick-off for this industry—with big brands, big budgets and big experiences uncorked in Las Vegas the first week of January. For many an event marketer, CES […]

In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos.  

In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.  

In this episode of EM All Access, AOL Director Corporate Events Stacy Lambatos shares her secrets for surviving 250 events a year, and keeping the c-suite happy.