Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Alltel Gives Friends And Fans A Shot At MVP

Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along with his or her “ten” (the people they call for free based on Alltel’s signature cellular plan) to complete a...

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January 28, 2010

Pigskin Roundup: A Snapshot Of Three Fall Football Programs

Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this year they’re kicking off a new season with updated activation elements that put fans in control.Canon’s Contests Connect Fans And PhotographersAllstate Tailgates To Boost Local TiesAlltel Gives Friends And Fans A Shot At MVP

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January 28, 2010

Activation: Qwest Brings Human Calculator To Omaha Fest

Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a...

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January 28, 2010

Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership

Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films...

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January 28, 2010

Targeting: MetLife Reaches Out To Women Via The Catwalk

As part of a commitment to reach more women MetLife last month launched MetLife Snoopy in Fashion a group designer fashion show during Mercedes-Benz Fashion Week in New York City. Designers including Heatherette Isaac Mizrahi Betsey Johnson Liz Claiborne and others participated creating one-of-a-kind runway outfits inspired by the Peanuts characters created by Charles M....

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