Author archive for Event Marketer
Ford Shows Off Sync Technology In 28-city Tour
To create buzz for its Sync technology offered in Ford Lincoln and Mercury vehicles Ford is connecting with consumers in 28 cities at state fairs festivals and other family events through next month. The tour is broken up into several challenges to target consumers of all ages and teach them about the product. The Sync...
Qwest Ties High Speed Service To Racing Record
To connect with Minnesota Vikings fans Qwest Communications on Sept. 21 set up the Qwest High Speed Challenge in an area outside the Metrodome where the Vikings have an interactive experience open to the public before each game. The tie in: Qwest linked its fiber-optic fast Internet service to the local sports hero’s speed to...
UPS Sponsors Driver David Ragan
UPS has signed a multiyear deal to sponsor NASCAR driver David Ragan. Ragan will race the No. 6 UPS Ford Fusion next year in the Sprint Cup Series. Both Ragan and Roush Fenway Racing (the team Ragan drives for) will be supported by UPS with a variety of new marketing advertising and hospitality programs.
Uniqlo Launches Underwear Using Human Vending Machines
Japanese clothier Uniqlo set up shop in the heart of Times Square on Nov. 18 to introduce its Heat Tech thermal underwear line to the U.S. From 10 a.m. to 1 p.m. New York’s huddled masses were invited to jump into a queue for a chance to receive a free pair of the brand’s signature...