Event Marketer

User conference attendees today are being pulled in more directions than ever before thanks to a combination of a strong economy, unprecedented growth across the technology sector, an in influx of up-and-coming (and younger) customer bases and new cultural expectations that are driving b-to-b brands to refine and redefine their traditional events.

Our annual Women in Events dialogue continues this year with another impressive panel of female executives sharing their perspectives on everything from breaking through the glass ceiling (including some great ideas on the art of salary negotiation), to cultivating confidence at work and taking on the biggest challenge of them all: striking a work-life balance.

The line between b-to-b and b-to-c is dissolving as marketers use the best of each to influence the other. In this episode of EM All Access, sponsored by GES, group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.

In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America. This year’s coverage not only included quick information bites about each company, its culture and capabilities, but also took a more in-depth […]

The top fabricators serving the event and trade show industry   They call it a “good problem” to have—when an industry is on such an upswing that there are more partners to choose from than ever before. But for your trade show team, and probably your procurement department that sources your trade show RFPs, that “good” […]