Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Nicole Terry–Brand Manager at Pup-Peroni

Name: Nicole Terry Title: Brand Manager Pup-Peroni Jerky Treats and Canine Carryouts dog snacks Company: Del Monte Previous gig: Marketing and product management at Little Tikes a division of Newell Rubbermaid Unofficial taste testers: Atticus 12 a golden retriever/Irish setter/lab mix and Gonzo 5 a Belgian sheepdog/lab mix

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January 28, 2010

EM Executive Roundtable On the State of the Industry

Held at the Experiential Marketing Summit EM’s executive roundtable put top-level event marketers together in a room for a no-holds-barred discussion of the state of the industry. As a follow-up to Collaborative Efforts our October 2007 roundtable coverage participants here discuss the most challenging issues they face in the event space and how their jobs...

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January 28, 2010

Hispanic Marketing: Sony Tests Retail Events In L.A.

Sony Electronics has just embarked on a five-month event push focused on Hispanic consumers in and around Los Angeles. The manufacturer is setting up a branded environment in parking lots of key retailers—both big chains and independents—and at community events primarily on weekends through March. 

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January 28, 2010

Activation: Baileys Launches Lounge For John Legend Tour

Diageo’s Baileys Original Irish Cream brand has taken title sponsorship of R&B artist John Legend’s upcoming tour which kicks off in Atlantic City on Friday. The brand is activating on site with the Get Together Lounge where consumers can sample the product pre-show. The brand will pour Baileys “Legend” Martinis made with the liqueur. “His music...

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