Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Sampling: Weight Watchers Takes Its Snacks To The Streets For First Time

For the first time Weight Watchers is moving its calorie-controlled snacks off of grocery store sampling tables and into the hands of hungry consumers at fairs festivals and family events. The brand’s multi-market sampling campaign launched in late August and will hit 25 events in Boston Chicago and New York through Sept. 30.  

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January 28, 2010

Sponsorships: Peroni Brews Up Fashion Week Presence

Upscale Italian beer brand Peroni Nastro Azzurro is looking to break boundaries and challenge the traditional beer drinking market to capture the attention of stylish consumers at Mercedes-Benz Fashion Week. The beer which last year entered a two-year sponsorship of the event is the official beer of Fashion Week events in New York City Miami...

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January 28, 2010

Sports Marketing: Lever 2000 Cleans Up at US Open

To engage consumers and gain awareness and trial Lever 2000 is serving up a US Open sponsorship activation that includes free group tennis lessons a sweepstakes to win five days in New York City and tickets to this year’s finals match as the grand prize. In addition an online component offers site visitors a reality...

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January 28, 2010

Mobile Tours: La Costeña Heats Up Major League Finale

La Costeña will wrap up its La Costeña Feel The Heat Jalapeño Eating Challenge Tour with a big-league finale in Chicago on Sept. 16. The event held in conjunction with the 2007 Major League Eating circuit and the International Federation of Competitive Eating will have competitors on the MLE circuit which includes Nathan’s Famous Fourth...

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January 28, 2010

Canon’s Contests Connect Fans And Photographers

Canon’s Contests Connect Fans And PhotographersCanon announced in September that it will continue to be the official camera category sponsor of the NFL until 2010 making it the leagues longest-running sponsor. To give its new contract some juice the brand is expanding on two contests that give amateur shutterbugs a chance to shoot with the...

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