Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Immersions: Gore Puts Customers In The Eye Of The Storm

 W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile tour designed to give consumers an inside look at how durable the materials are. “We wanted to give people some insight into what the rain rooms were like and we wanted consumers to experience the rigorous testing that everything goes through...

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January 28, 2010

Event Tours: Gallery Exhibits Help Lexus Introduce New Vehicle

Seeking a nontraditional way to introduce Lexus to a new generation of buyers—and reintroduce the marque to drivers whose perceptions of the brand might not be up to date—the luxury division of Toyota Motor Sales has assembled its own touring art exhibition dubbed The 460 Degrees Gallery. 

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January 28, 2010

Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing

Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable affiliates—feel like the force is with them. One-day “Join the Jedi Order events”  (in New York City Los Angeles San Francisco and Philadelphia) gave die-hards the chance to feel like they’re part of the rebel forces. The cable network telecast...

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January 28, 2010

Hybrid Events: Nissan Layers Concerts On Top Of Ride-and-drives

Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007 vehicles and check out performances by national and local musicians including country star Jessica Andrews and pop singer Jody Raffoul. “This is part of a growing effort within Nissan to leverage the power of music to connect with consumers ” Kevin...

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