Author archive for Event Marketer

Event Marketer – Page 138 – Event Marketer

Author archive for Event Marketer

January 28, 2010

Mobile Tours: La Costeña Heats Up Major League Finale

La Costeña will wrap up its La Costeña Feel The Heat Jalapeño Eating Challenge Tour with a big-league finale in Chicago on Sept. 16. The event held in conjunction with the 2007 Major League Eating circuit and the International Federation of Competitive Eating will have competitors on the MLE circuit which includes Nathan’s Famous Fourth...

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January 28, 2010

Canon’s Contests Connect Fans And Photographers

Canon’s Contests Connect Fans And PhotographersCanon announced in September that it will continue to be the official camera category sponsor of the NFL until 2010 making it the leagues longest-running sponsor. To give its new contract some juice the brand is expanding on two contests that give amateur shutterbugs a chance to shoot with the...

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January 28, 2010

Allstate Tailgates To Boost Local Ties

Allstate Tailgates To Boost Local TiesAllstate’s Field Goal Net program (think good hands logo catching field goals at college games) has doubled since 2005 to include 60 schools and 16 bowl games. This year the program grows again with the addition of the Allstate Good Hands Net Mobile Tour which kicked off September 8 and...

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January 28, 2010

Stunts: Speight’s Sets Sail To London To Deliver Beer To Mates

Kiwis (that’s slang for New Zealanders) love their Speight’s Gold Medal Ale. So when an ex-pat named Tim Ellingham lamented to the beer maker that he couldn’t get his favorite lager in London the brand decided to ship it to him—in a custom-built fully operational Speight’s brew pub riding atop a cargo ship. It’s the...

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January 28, 2010

Alltel Gives Friends And Fans A Shot At MVP

Alltel’s My Circle First And Ten sweepstakes gives one fan from each of 16 collegiate and professional football teams a shot at winning $100 000. One randomly chosen competitor gets to take the field along with his or her “ten” (the people they call for free based on Alltel’s signature cellular plan) to complete a...

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