Event Marketer

If you need proof that cocktails are serious business these days, look no further than Tales of the Cocktail (TOTC), the annual international spirits festival that, since its inception in 2002, has grown to attract more than 15,000 attendees from around the world. With its signature mix of industry activations, mixology seminars, competitions and networking […]

The event marketing channel is changing, and using a gut feeling to measure success simply won’t cut it any longer. Budgets and expectations are higher than ever—are you prepared? Download our whitepaper to learn how data-driven experiential marketing is the answer.

Meet the young female festivalgoers. We call them YFFs for short.

Profiles of the Top Experiential Marketing Partners Found at EMS 2016     Featured Experts: bluemedia         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   ins’tent industries         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   Mains Leasing         [icon image=”download” size=”0″ cont=”no” float=”left”]Download Now   O Hello […]

From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards competition.