Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Contests: Smirnoff Ten Kicks Off World Travels

A group of consumers who won the chance to travel the world courtesy of Smirnoff recently reached their first destination: Moscow the birthplace of Vladimir Smirnoff founder of the premium vodka brand. From there the party-hardy group will travel to Shanghai in January 2008 Paris in May 2008 and wrap up their journeys in New...

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January 28, 2010

Nicole Terry–Brand Manager at Pup-Peroni

Name: Nicole Terry Title: Brand Manager Pup-Peroni Jerky Treats and Canine Carryouts dog snacks Company: Del Monte Previous gig: Marketing and product management at Little Tikes a division of Newell Rubbermaid Unofficial taste testers: Atticus 12 a golden retriever/Irish setter/lab mix and Gonzo 5 a Belgian sheepdog/lab mix

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January 28, 2010

EM Executive Roundtable On the State of the Industry

Held at the Experiential Marketing Summit EM’s executive roundtable put top-level event marketers together in a room for a no-holds-barred discussion of the state of the industry. As a follow-up to Collaborative Efforts our October 2007 roundtable coverage participants here discuss the most challenging issues they face in the event space and how their jobs...

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