Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Activation: Baileys Launches Lounge For John Legend Tour

Diageo’s Baileys Original Irish Cream brand has taken title sponsorship of R&B artist John Legend’s upcoming tour which kicks off in Atlantic City on Friday. The brand is activating on site with the Get Together Lounge where consumers can sample the product pre-show. The brand will pour Baileys “Legend” Martinis made with the liqueur. “His music...

read more

January 28, 2010

Hispanic Marketing: Sony Tests Retail Events In L.A.

Sony Electronics has just embarked on a five-month event push focused on Hispanic consumers in and around Los Angeles. The manufacturer is setting up a branded environment in parking lots of key retailers—both big chains and independents—and at community events primarily on weekends through March. 

read more

January 28, 2010

Sponsorship: Chrysler Targets Black Consumers At Patti LaBelle Concerts

DaimlerChrysler’s Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship of Patti LaBelle’s current tour. “It gives us a chance to do something demographically targeted as opposed to a big general-market campaign ” David Rooney the brand’s director-marketing told Buzz. 

read more

January 28, 2010

On-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment

It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off...

read more

Receive the latest news and special announcements from Event Marketer

© 2020 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']