Author archive for Event Marketer
L.L. Bean Camps Out To Create Buzz
To drive consumers to its newest store in Skokie IL L.L. Bean set up camp with events in nearby Chicago. The Great Urban Outdoors events took place in the two weekends leading up to the grand opening of the new store. At the events the brand instructed consumers on camping and fly-fishing as an extension...
Reebok’s ‘Flashy’ Concept Store
Reebok in November launched Reebok Flash the British sportswear company’s first pop-up store. The 3 000-square-foot space located in an art gallery on the Bowery on New York City’s Lower East Side is inspired by the pop spirit of the ‘80s recalling the decade when the brand rose to prominence with iconic sneaker styles such...
Timberland Digs Concert Scene
Timberland last month launched a four-city tour tying in its eco-friendly product line with an effort to bring together musicians and activists to support the environment through volunteerism and music. The program Dig It is an extension of the outdoor apparel brand’s Earthkeeper product line and is part of the company’s commitment to urban greening...
Dos Equis and Jim Rose Produce Variety Show Tour
Dos Equis hit the road this fall with The Most Interesting Show in the World a 14-city U.S. tour featuring contortionists aerial performers sword swallowers Japanese robotic dancers fire jugglers drag queens and French burlesque singers. The tour is hosted by Jim Rose emcee of well-known Jim Rose Circus and a performer known for juggling...