Event Marketer

The way trade show attendees navigate booth spaces isn’t what it used to be. Fabricators are altering the way they view dwell time and the customer journey. Here, three tips for improving the in-booth experience.

In this episode of EM All Access, we discuss how creating the best experiences requires relevant, meaningful paths and journeys attendees take as they progress through an event.

Deadlines have always been a cumbersome part of the fabrication process, but with today’s high-demand requests and condensed timelines, exhibitors are feeling the squeeze more than ever. Three perspectives from pros in the trenches on how time constraints are impacting the industry.

Great event design creates an engagement that spans every touchpoint—from the beginning to the end of an event. In this episode of EM All Access, we talk about the changing role of design, the evolving look and feel of events, and design thinking.

This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including the role of data collection. Following is an insider look at how—and why—to optimize data collection with Aidan Corish, owner and cco at Tangram.