Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Sampling: Dove Women Hit The Streets with Chocolate

Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.

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January 28, 2010

Activation: Schick Launches Search For Next Action Sports Star At X Games

To leverage its official sponsorship at last week’s Summer X Games in Los Angeles Schick Quattro built on-site presence with a branded skate park (smaller than what the pros use but still legit for fans) at the Home Depot Center one of the Games’ two venues. Attendees were invited to show their stuff and enter...

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