Event Marketer

It’s the home of (really good) coffee, salty dogs and the Space Needle. And Mt. Rainier looms in the distance as a constant reminder that in the Northwest, big mountains, and equally big inspiration, lies at your doorstep.

The way trade show attendees navigate booth spaces isn’t what it used to be. Fabricators are altering the way they view dwell time and the customer journey. Here, three tips for improving the in-booth experience.

In this episode of EM All Access, we discuss how creating the best experiences requires relevant, meaningful paths and journeys attendees take as they progress through an event.

Deadlines have always been a cumbersome part of the fabrication process, but with today’s high-demand requests and condensed timelines, exhibitors are feeling the squeeze more than ever. Three perspectives from pros in the trenches on how time constraints are impacting the industry.

Great event design creates an engagement that spans every touchpoint—from the beginning to the end of an event. In this episode of EM All Access, we talk about the changing role of design, the evolving look and feel of events, and design thinking.