Author archive for Event Marketer

Event Marketer – Page 134 – Event Marketer

Author archive for Event Marketer

January 28, 2010

Sampling: Smoothie King Embarks On First Tour

Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste of the company’s beverages. The events revolve around a fully customized van—named the Orange KaBAM Van after a menu item—where the Smoothie King crew whips up its fruity concoctions. Hitting fairs festivals and sporting events the tour unfolds into a...

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