Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Activation: The Home Depot Leverages NFL Via Community Efforts

In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program. Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that...

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January 28, 2010

Thinking Like a Guerrilla

Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate...

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January 28, 2010

Spicing Up Events with Pecha Kucha

Looking for a way to spice up content at your next show? Think Pecha Kucha (pronounced peh-chak-cha). It may sound more Pokémon than PowerPoint but it could be just the thing to spice up a stale session. Here’s the skinny: Each presenter shows 20 slides for 20 seconds each resulting in an overall presentation that...

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January 28, 2010

Brands Are Streamlining Trade Show Exhibits

It may seem counterintuitive but a growing number of trade show marketers are leaving their products at the office. They’re paring down displays and demo stations (some by more than 50 percent) cutting back text-heavy signage weeding out clutter and presenting just a smattering of the products they need to sell in order to stay...

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January 28, 2010

Texting To Communicate At Events

With more and more people using their cell phone as an all-in-one catch-all web and communication device text-based campaigns have become more prevalent. But pulling off a texting campaign isn’t as easy as blasting out a few texts to your exhibitor and attendee base. We checked in with Kim Dushinski author of “The Mobile Marketing...

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