Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Sampling: Smoothie King Embarks On First Tour

Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste of the company’s beverages. The events revolve around a fully customized van—named the Orange KaBAM Van after a menu item—where the Smoothie King crew whips up its fruity concoctions. Hitting fairs festivals and sporting events the tour unfolds into a...

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January 28, 2010

Sponsorships: ING Expands Its Marathon Empire To The Mile High City

ING announced last week that it will add the Denver Marathon to its expanding portfolio of marathon sponsorships. The multiyear deal also makes the company the title sponsor of the ING Marathon Relay a four-person relay “race-within-a-race ” to be held on Oct. 14 the same day as the marathon.

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January 28, 2010

Budgets are on the Rise

Budgets are on the rise and event marketers are taking a strategic seat at the table. But how is the job market shaping up to respond?

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