EventTech 2016: What You Missed on Day Three – Event Marketer

EventTech 2016: What You Missed on Day Three – Event Marketer
Las Vegas Event Technology

EventTech 2016: What You Missed on Day Three

More than 150 attendees joined us for a final "super session" featuring Google's event technology manager  in the campus to close out EventTech.

More than 150 attendees joined us for a final “super session” featuring Chris Tillman, Google’s program manager-event technology, in the campus to close out EventTech.

At EventTech, we’re all about finishing strong. After a filling breakfast of fresh muffins and bagels, yogurts, fruit and on-demand hot coffee, sessions kicked off promptly at 9, and went straight through lunch.

We’re talking 15 sessions that ran the gamut from lessons from the auto show technology to neuroscience and multisensory tools to high-tech theme park design to gamification with Cisco, cognitive events with IBM, and artificial intelligence.

We broke for lunch at noon with a DJ spinning tunes while feasting on an Italian-inspired menu of cold and hot vegetable salads, penne alla vodka, meatballs and chicken. After lunch, 18 more sessions including insights on retail experience design, event technology personalization with McDonald’s, connected b-to-b experiences with Netapp, facial/gesture recognition, and high-tech education events.

The show wrapped with a first-ever super session with beer, chips and dips, and Chris Tillman, program manager, event technology at Google. A few hundred attendees learned the four key components to a successful event technology strategy—and walked away with a free Google Chromecast. Thank you, Google! What a sendoff…

…Unless, of course, you were one of many folks heading out on the red-eye. For the first time at EventTech, attendees had the opportunity for a final meet-up with fellow flyers. Everybody met up at 6:30 in the lobby to check bags and head to Hexx at The Paris for drinks and a Dutch-style dinner. No sad dinner at McCarren here.

Check out our third and final recap of the best tips, insights and tweets from Day Three, below. We want to thank everyone who came to the show for another successful year. We hope to see you back at The Paris next year for EventTech, Nov. 13-15.



“To create longterm memories, we must design a variety of extraordinary sensory experiences that trigger specific, extreme emotions.” —Barry Ross Rinehart, Executive Creative Director, Multi Image Group


“We have to develop systems that help machines recognize patterns of persuasions and we have endless opportunities to get it right… AI makes inferences and the more data we give it, the better it works.” —Jason Alan Snyder, Chief Technology Officer, Momentum


“Event organizers are now content producers… Thanks to live streaming, for the first time ever, we got to break our own news and tell our own story [at CERAWeek]. We hadn’t been able to do that prior.” —Christina Butkiewicus, Director-Global Marketing Programs, IHS



and show them why [NFC technology] is valuable. Teach them how to use it and show them why it’s not complicated or they’ll be too afraid to try it. And make sure to inspire them to use the technology in the ways you want them to use it, and often.” —Angelina Spaniolo, Creative Strategist, agencyEA


“The three fundamental pieces of a wearable are a unique ID component—the device needs to know who or what it’s working with—it’s got to be connected and it’s all powered by sensors… As we see wearables continue to enter our lives, it’s going to affect what attendees expect from an experience.” —Ryan Costello, CEO, Event Farm


“77% of attendees want to have fun and be entertained at an auto show. It’s a big event. People make a day of it, bring their families, look forward to it. It’s their entertainment.” —James Klein, SVP-Live Production, George P. Johnson


“Define your goals for your gamification activation. There are a lot of shiny objects out there. Make sure it maps to your goals and strategy. Make sure it is drives to a result: event awareness, social engagement for on-site and online attendees and revenue goals.” —Kathleen Mudge, Social Media Manager, Cisco


“Event marketing was about brand awareness, social media. Today, the focus is on data, analytics and ROI measurement.” —Michael Hughes, Director-Research, Event Marketing Institute


“Measurement and speed is critically important in post-event communication. Make it fun, fast and measurable. Make it shareable, social and easy.” —Fred Bendaña, Senior VP-Business Solutions, Creative Producers Group


“Personalization is what our customers are starting to see in our restaurants. It’s also happening in our business.”

“131 days of pre-event engagement was critical in having attendees arrive prepared and feeling immersed in the event.”

“Theater in the round resulted in 60% more front row seats than 2014, and fostered more audience interaction at our Worldwide Convention.” —Lisa Fingerhut, Strategic Engagement Lead-Creative and Event Solutions, McDonald’s


“Don’t forget to have a story that is meaningful, authentic. It usually comes at the last, but it should be first. Make your customer the hero of your story—that is most important.” —Kate Lechowicz, Senior Manager, EMEA Enterprise and Events Marketing, NetApp 


“For Comic Con, people have hotels booked a year in advance, they’ve set aside vacation time for this, so what we were able to do is offer a great destination, a fun place to hang out, even for people who couldn’t get onto the show floor.”  —Reilly Brennan, Senior Director-PR, Square Enix America


“Retail is no longer the place where you have goods and try to empty them from your store. Retail today is about bringing activations and energy in so the space becomes a destination for consumers.”

“Strategy is sacrifice, and you have to make some sacrifices in order to have a pointed message out to your audience.” —Alasdair Lloyd-Jones, President and CEO, SET


“We didn’t ask a question during registration where you had to type in an answer. We asked a question where you would answer by touching a picture. … We had our millennials work the line, so the very first impression of IBM [at SXSW] was young hip and new, and I think that made a big difference in the registration process.” —Colleen Bisconti, VP-Global Events, IBM


“Culture and conversation moves quickly, and you have to, too. Be relevant right then and there.” —Jim Scott, Founder and Managing Partner, mono


“Most people still consider 360 mobile VR as magical and special. We are in this time for the next year to two years that mobile VR will still shock and amaze and blow people away. … We have five years to blow people away with PC VR. Most civilians out there have never done it before—it allows you to fully interact in the content because generally, it’s rendering live. I can walk out into football field or into a store and pick up items. The technology is there that I could even buy the item in that virtual space.” —Dan Ferguson, Executive VP, Digital Interactive, Groove Jones


“Venue is probably the most important decision you’ll make for the technical capabilities of your event.” —Chris Tillman, Program Manager, Event Technology, Google


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