Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Sports Marketing: Dale Earnhardt Jr. To Endorse New Adidas Clothing Line

At next February’s Daytona 500 Dale Earnhardt Jr. will be wearing a new set of racing stripes. Three to be exact. Earnhardt Jr. last week announced a multiyear partnership with adidas which will include a line of Dale Jr. racing footwear apparel and accessories including his own racing suit and footwear plus a line of...

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January 28, 2010

Endorsement Deals: Johnnie Walker Strides With Golfer Jim Furyk

Diageo’s Johnnie Walker brand has teamed up with PGA player Jim Furyk currently ranked No. 2 in the world to promote the blended Scotch whiskey brand for three years. Financial terms of the agreement were not disclosed. The iconic ‘striding man’ logo as well as Johnnie Walker Apparel Collection branding will appear on the back yoke...

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January 28, 2010

Grassroots: Smart USA Introduces Two-seater Cars To American Drivers

The smart fortwo car (check out smartusa.com for a visual of the diminutive two-seater) is making its U.S. debut in U.S. car marketing style: by getting as many butts in seats as possible. But unlike the big auto campaigns smart is skipping the SUV-sized advertising blitz and is instead going grassroots.

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