Author archive for Event Marketer

Author archive for Event Marketer

January 28, 2010

Mobile Tours: Lucky Jeans Rides the Denim Highway

Lucky Brand Jeans is touring the country this summer in a psychedelic bright orange and yellow 1949 vintage Flxible bus. The jeans brand is taking the interactive mobile tour called Denim Highway to music festivals and college campuses offering custom jeans fittings giveaways and tequila shots. After they try on the jeans visitors receive a...

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January 28, 2010

Activation: Sharp Leverages New MLB Deal At All-Star Game

Sharp Electronics kicked off its three-year deal as the HDTV category sponsor of Major League Baseball with a major on-site presence at the 2007 MLB All-Star Game held last week in San Francisco. The company featured MLB content on its AQUOS HD LCD TVs in three locations including a 40-foot-by-40-foot sports den (think fantasy living...

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January 28, 2010

Retailtainment: 7-Eleven Transforms Stores To Leverage Simpsons Movie Tie

In a move the company is calling reverse product placement 7-Eleven has given extreme makeovers to 12 of its stores in the U.S. and Canada to make them resemble the fictional Kwik-E-Marts made popular by “The Simpsons” animated TV series. The one-month co-promotion with Twentieth Century Fox leads up to the July 27 “The Simpsons...

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January 28, 2010

Event Programs: Geico Brings Spring Break Activation To Chicago

Geico this month took its recent spring break activation—which centered around a gaming zone that gave students the chance to play the Nintendo Wii and the Xbox 360—to Chicago where it used the same approach to target consumers in the 18-34 demographic. The company is focusing on Chicago because it recently lowered rates in Illinois. The...

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January 28, 2010

Sports Marketing: Dale Earnhardt Jr. To Endorse New Adidas Clothing Line

At next February’s Daytona 500 Dale Earnhardt Jr. will be wearing a new set of racing stripes. Three to be exact. Earnhardt Jr. last week announced a multiyear partnership with adidas which will include a line of Dale Jr. racing footwear apparel and accessories including his own racing suit and footwear plus a line of...

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