Author archive for Event Marketer
Tales of the Cocktail Draws Spirits Industry Insiders
If you need proof that cocktails are serious business these days, look no further than Tales of the Cocktail (TOTC), the annual international spirits festival that, since its inception in 2002, has grown to attract more than 15,000 attendees from around the world. With its signature mix of industry activations, mixology seminars, competitions and networking...
Data-Driven Experiential Marketing: Increasing Your Event’s ROI
The event marketing channel is changing, and using a gut feeling to measure success simply won’t cut it any longer. Budgets and expectations are higher than ever—are you prepared? Download our whitepaper to learn how data-driven experiential marketing is the answer.New Research: 2016 Music Festival Report
Meet the young female festivalgoers. We call them YFFs for short.