Event Marketer

While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to be in sunny downtown Austin checking out the interactive portion of this year’s South by Southwest Conference and Festivals (March 10-19).

How Morningstar transformed its events management to reflect its position as a tech-savvy thought leader…

They’re getting shorter. Edgier. Digital. They’re incorporating b-to-c experiences, taking cues from the entertainment industry. And thanks to multigenerational influences, from millennials on up (with Gen Z just around the corner), they’re feeling more co-created, personalized and shareable. We’re talking about the sales meeting of the future, no longer your typical sit-down ballroom centric experience…

Moderne Communications announces its rebrand as the “No Boundaries Experiential Marketing Agency”…

Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.