Author archive for Event Marketer
EM All Access: Inside Acura’s ‘Low Key + Local’ Approach
In this episode of EM All Access, former Acura Event Producer Victoria Petersen talks about the brand’s “Low Key + Local” approach to live events.
EM All Access: How Ford is Reaching Millennials
In this episode of EM All Access, Ford’s Marketing Development Specialist Amy Green talks about how the brand is using campus activations to reach college millennials.