Author archive for Event Marketer
Special Report: 2016 Ex Awards
From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards...
The Event Marketer’s Guide to Next-Generation Leadership Meetings
21 ways to engage, excite and resonate with today’s internal teams.
Experiential In… Nashville
With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in Manchester, TN, about an hour away), we decided to focus on Music City to uncover a few high notes worth hitting if you’re in town.Events + Content: The 2016 Experiential Marketing Content Benchmarking Study
The Event Marketing Institute and experiential marketing agency Mosaic unveiled the Experiential Marketing Content Benchmarking Report, the first-ever study on how brands use live experiences to create and distribute content—and how consumers capture and share content at live experiences.