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B-to-C Events
Coachella 2017 Roundup: Experiences in the Desert
Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the […]
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B-to-C Events
Experiential In… Chicago
This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle. There are historic neighborhoods to explore,
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Editor's Picks
Special Report: Best Places to Work in Events 2017
If great work is the calling card of an inspired work environment, the event industry has some of the best places to work in corporate America.
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Advertorial
Podcast: Trends, Activating SXSW, and Account-based Event Marketing
In Episode 2, a journey spanning trends, the best of “South By” and account-specific marketing…
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Editor's Picks
Special Report: The 2017 B-to-B Dream Team
For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”




