Author archive for Event Marketer
Burger King Offers Up Apple Fries at Concert
As a way to connect kids and families with its new Fresh Apple Fries menu item Burger King has inked a deal to be the presenting co-sponsor of the Jonas Brothers’ Burning Up Tour a 41-city event produced by Live Nation. The tour kicked off July 4 and runs through Sept. 5. Burger King in...
Jockey Promos Sponsorship Of The Underwear Affair
To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/ 5K Walk presenting sponsor Jockey recently activated with a promo event in Los Angeles. The brand last month donated underwear to hang on a clothesline spanning three blocks along the Third Street Promenade in L.A. Passersby could take a pair...
POM Tea Targets Health-Conscious Consumers
POM Tea is on the road now through September to promote its new 16 oz. bottle with the message “antioxidants on the go.” Positioning itself as a healthier beverage POM Tea is targeting health-conscious younger consumers on the east and west coasts. Focusing the tour to two regions helps reach POM’s goal to reduce carbon...
Targeting B-to-B Influencers
Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key opinion leaders is like a shotgun and not a rifle ” he says. “It’s generally gotten you in the neighborhood...