Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.

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Podcast: Trends, EMS 2017 and Using Innovation Labs

June 14, 2017

In Episode 3, we unpack trends, EMS 2017 takeaways and how to use Innovation Labs…
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National Feature: Helios Virtual Reality Program Covered in USA Today

June 2, 2017

San Francisco-based Helios Interactive’s VR Experience covered in national feature on U.S. Navy…
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Using Events As/For Content: 2017 Content Benchmarking Report Available

June 1, 2017
Partner Content
Tech Case Study: AIMIA’s Best-in-Class Event Mobile App

May 30, 2017

How one mobile event app allows AIMIA to communicate the most up-to-date information with attendees…
Editor's Picks
Inside ‘Intelligent Events’: Measurement, Wearables and Personalization

May 18, 2017

In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant than ever before.