Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.

Advertorial
Using Events As/For Content: 2017 Content Benchmarking Report Available

June 1, 2017
Partner Content
Tech Case Study: AIMIA’s Best-in-Class Event Mobile App

May 30, 2017

How one mobile event app allows AIMIA to communicate the most up-to-date information with attendees…
Editor's Picks
Inside ‘Intelligent Events’: Measurement, Wearables and Personalization

May 18, 2017

In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant than ever before.
Video
Ex Awards 2017: The People’s Choice Winner

May 11, 2017

Inside Netflix’s “Luke’s Coffee Day,” a takeover of more than 200 mom and pop coffee shops across the country (Allied Experiential, New York City). The campaign won a 2017 Ex Award and the People’s Choice Award.
B-to-C Events
What You Missed at EMS 2017: Day Three

May 8, 2017

There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning. The […]