Author archive for Event Marketer
BMW’s Experiential Marketing Mix
For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of BMW has always been about connecting with buyers where they live letting them fall in love with the brand by...
HSBC Brings The Wimbledon Love To U.S. For First Time
Stunts: HSBC Brings The Wimbledon Love To U.S. For First Time On June 19 HSBC celebrated its role as the category sponsor of Wimbledon by activating on the sponsorship for the first time in the U.S. The bank staged tennis matches on mini courts set up outside HSBC branches near Lincoln Center Columbus Circle on...
Starbucks Launches A Summer Taste Tour
Sampling: Starbucks Launches A Summer Taste TourIn an effort to educate consumers about its products and “reclaim” its coffee authority Starbucks this summer is taking its coffee beans on a summer taste tour to four prominent summer festivals. The tour gives consumers the inside scoop on the roasting process and offers a taste of Starbucks’...
Discovery Adds Green Experience To Animal Planet Expo
Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented activities. The Planet Green Experience is meant to educate families about living greener as well as promote the first ever...