Author archive for Event Marketer
Sheraton Activates New NCAA Partnership By Sparking Fan Rivalry
On March 11 Sheraton kicked off its first-ever CBS Sports and NCAA sponsorship by launching what the brand hopes will become the world’s largest online wave—a website where consumers can upload videos of themselves throwing their arms up in the name of team spirit. (Check it out at sheratonwave.com). Viewers can sort and watch clips...
Kia Sponsors Warped Tour
In an effort to reach younger drivers—and to hype the new youth-oriented Soul hatchback—Kia Motors America for the first time is sponsoring this year’s Vans Warped Tour.“This allows us to really actively engage a younger audience ” Kathryn Cima sponsorship and promotions manager for Kia told Buzz. “We’ll be able to create a really well-rounded...
Colgate Activates Education Initiative With Comedy Showcase
As part of its ongoing education initiative—Bright Smiles Bright Futures—Colgate-Palmolive debuted the Bright Smiles Comedy Showcase earlier this month featuring an original skit performed by the LaughingStock Comedy Company and hosted by actress Nikki Blonsky at an elementary school in San Francisco. Colgate-Palmolive bused in children from other area schools. The next comedy show is...
Coke Zero Capitalizes On March Madness
Coke Zero hired four NCAA fans to blog about March Madness for three weeks as part of its Coke Zero Ultimate Dream Job contest. The four fans were selected from a number of nationwide entries and have been relocated to San Antonio by Coke Zero where they’ll catch all of the NCAA Men’s Final Four...