Author archive for Event Marketer
2025 It List: Inside Inspira
As experiential marketers, we’ve all witnessed the difference between a fleeting impression and a real connection. It’s easy to launch a clever campaign, but the brands that truly resonate are the ones that go deeper and make people feel understood, reflect their values, and create moments that feel genuinely personal. The latest Relationship Report: How...
The 2025 It List: Recognizing the Top 100 Event Agencies
At a time when clients have growing appetites for longer-term experiential investments, multievent programs and integrated live campaigns, the industry’s most elite event agencies are more determined than ever to rise to the occasion.
Unlocking the Future of Events: Tips for Engaging Gen Z with Authenticity and Impact
The generation that gets all of its information from social media has officially entered… the workforce. And that means event marketers have to work more thoughtfully than ever to craft impactful event strategies that can transform these digital natives into brand loyalists in the real world. Finding out what makes Generation Z (consumers born between...
May 2025: The Brief, Live! News and Trends Commentary
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and...