Event Marketer

Learn how to apply a more holistic approach to your sponsorship program and explore ways to create broader revenue-generating sponsorship offers.

Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.

EventTrack 2026: The Future of Experiential Marketing Starts Here Produced by Event Marketer in partnership with Sparks. Welcome to the industry’s most comprehensive benchmark study on experiential marketing. EventTrack 2026 is here—and it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B-to-C, B-to-B, and trade show sectors. This year’s […]

Discover 13 practical strategies to embed sustainability into event design—ensuring experiences that drive brand impact while reducing environmental footprints Conventional wisdom suggests that bigger events create bigger environmental footprints. But today’s event leaders are proving that growth and sustainability don’t have to be at odds. With the right mix of strategy, creativity, and intention, brands […]

At Cannes Lions, 2Heads elevated Disney’s presence with a new take on immersive brand experiences. From the standout, rooftop Mickey Mouse installation to AR activations and beachside Moana events, Disney celebrated creativity, storytelling, and audience connection.