Event Marketer

In the high-stakes world of experiential marketing, events remain one of the most powerful tools to inspire, connect, and convert audiences.

In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn fields and activation actors. New episodes drop monthly.  

To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t […]

From the looming impact of tariffs to living in economic uncertainty to navigating unprecedented weather events to creating experiences despite ever shorter timelines—ops teams are on high alert all day, every day, and probably twice on Sundays.

EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly.   […]