Event Marketer

B-to-B events must evolve to keep pace with changing audiences. So why is it so hard? In this 20-minute power panel, industry experts from Mosaic break down the biggest roadblocks to creating modern business events that attendees will love and crave.

The Experience Design & Creative Process Benchmark Report delivers an unprecedented look inside the creative departments at top event agencies and exhibit builders. Coproduced with Highmark TechSystems, the report surveyed 200+ creatives across the U.S. to gauge how design teams are structured, how they function and how they are evolving. The data spans: • Department […]

In the high-stakes world of experiential marketing, events remain one of the most powerful tools to inspire, connect, and convert audiences.

In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn fields and activation actors. New episodes drop monthly.  

To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t […]