Author archive for Dan Hanover
Super Bowl XLIX: Bud Light’s House of Whatever
Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began a year ago with a Super Bowl TV spot extracted from real user-driven content has not only become a phenomenon—it’s become an inspiration...
Massive Marvel Experience Tour Unleashed
It’s only mid-January, but there is a chance that the largest brand experience of the year may have just been unleashed—a traveling six-story Marvel Experience spanning three acres under seven inflatable domes. Pictures just don’t do it justice. The footprint (which packs into 60 semis between cities) can be seen from miles away and could...
10 Years of EM: Brands of the Decade
Ten years ago, a small subsection of corporate marketing departments began to fall in love with a fairly new and extremely unproven discipline called event marketing. From auto and financial-services to beverage, commercial aviation, retail and technology, it started to grow like religion.
BP Fuels An Olympic Connection
With a mirror-encased shell that creates a look more Buck Rogers than eco-friendly fuel company, BP’s Fueling the Future experience focused on the “many practical, progressive steps” the oil company is taking to help the world become more efficient and eco-friendly.