Author archive for Anna Huddleston
Nine Ways to Insure Your Email Invite
Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge. Nine tips:
Amex Adds Online Element To Tribeca Film Festival Sponsorship
American Express a sponsor of the Tribeca Film Festival since the event's inception in 2002 has added a few new wrinkles to its sponsorship: a new online film competition for budding filmmakers and new activities at the festival's family-themed street fair. The 15 Second Clips Competition invited participants to submit video shorts at Amex's...
Are Influencers a Myth?
Influentials probably don’t exist at least not in the way you think they do. That’s the hypothesis of Columbia University sociology professor Duncan Watts and University of Vermont assistant mathematics professor Peter Dodds.
Interbike Expo
It’s easy to spot a typical attendee of the International Bicycle Expo. In knee-length shorts and a ragged t-shirt he wears Band-Aids as medals of honor and takes a comparative analysis of a new brake system more seriously than his stock options. Last September more than 1 200 brands engaged this die-hard crowd with the...