Author archive for Anna Huddleston
Seventh Generation Unleashes Baby ‘Crawl’
Seventh Generation a brand of non-toxic and environmentally safe household and personal care products in partnership with activist Erin Brockovich and Safer Chemicals Healthy Families a coalition of groups concerned about toxic chemicals has launched the Million Baby Crawl a campaign to raise awareness about the nation’s chemical laws and urge Congress to pass stronger...
ABC Family Drives Tune In
On Dec. 7 New York City’s Bryant Park looked as if Santa’s elves had invaded it. In actuality ABC Family set a new Guinness World Record for the most Santa elves (607 consumers in elf costumes) gathered in one place. The stunt was created to drive tune in for the network’s original movie “Santa Baby...
Disney Revives ‘Up’ House to Drive Buzz
For its May release of the animated movie “Up ” Disney created excitement in the fickle and saturated Los Angeles market by building a full-scale replica of the film’s iconic flying house at The Grove shopping center which boasts about 45 000 daily visitors. Now the house is back just in time to inspire voters...
Art and Tech Showcase at WIRED Store
WIRED magazine’s annual tech gallery and retail experience is a launching pad for new technology and cutting-edge products and this year will feature a creative collaboration with recording artist Moby who will combine artwork with electric paint that seems to come to life when touched. The breakthrough technology uses conductive inks to replace wires heat...