aiwpadmin, Author at Event Marketer - Page 5 of 6

Author archive for aiwpadmin

January 28, 2010

AT&T Leverages Its Own Technology At Lollapalooza

At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.

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January 28, 2010

AT&T Connects With Seniors At How-To Events

AT&T is connecting with the over-65 set this fall by hosting a series of free educational events throughout the Northeast. The regional Cell Phones for Seniors and Surfing for Seniors program kicked off at senior centers in Connecticut and Massachusetts in mid-August and will likely expand to other states.

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January 28, 2010

Coke Connects Locally At The Olympic Games

For 16 days of the Olympic Games and 11 days of the Paralympics Games in August Coca-Cola connected with stakeholders and consumers in Beijing via its Coca-Cola Shuang Experience Center  (the Coca-Cola Pavilion). Highlighting its 80 years of Olympic Games sponsorship the brand offered visitors a timeline of its ties to the Games as well...

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January 28, 2010

Delta Lands At New York Wine & Food Fest

Delta Air Lines made a smooth connection with the 22 000 attendees of the Food Network New York City Wine & Food Festival which took place Oct. 9-12. The event featured celebrity chefs such as Rachael Ray and Bobby Flay seminars and panel discussions food demonstrations cooking classes tasting parties and entertainment. For Delta the...

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January 28, 2010

Mobile Marketing: All Spins Through Manhattan

Unilever’s all laundry detergent ended a two-week single-market mobile campaign aimed at driving home a key product attribute. The exteriors of the two “small & mighty Clothes Buses” were covered with 32 loads of shirts pants pjs and socks. The message: One container of all can tackle an awful lot of laundry.

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