B-to-C Events

Ghirardelli Hits the Road in Search of a Million Moments

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Armed with a camera and bags filled with chocolate samples, Ghirardelli street teams are stopping consumers in 10 cities to capture their favorite chocolate “moments” on video and then post them to…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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